Privacy policy

Last updated: June 2, 2026


Ochuma ("Ochuma," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ochuma is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.


Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:


  • Contact details including your name, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, UPI, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us including the information you include when you contact us, for example through a customer support enquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information about your interaction with the Services, such as how and when you navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:


  • Directly from you, including when you create an account, use the Services, communicate with us, or otherwise provide your personal information;

  • Automatically through the Services, including from your device and through cookies and similar technologies;

  • From our service providers, when we engage them to enable certain technology or when they process personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:


  • Provide, tailor, and improve the Services. To perform our contract with you, process payments, fulfil and ship your orders, remember your preferences, manage your account, facilitate returns and exchanges, enable reviews, and create a customised shopping experience, including recommending products.

  • Marketing and advertising. To send marketing and promotional communications by email, SMS, or other channels, and to show you online advertisements, including based on your activity on the Services.

  • Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or take action regarding fraudulent, illegal, or malicious activity. You are responsible for keeping your account credentials safe and should not share them with anyone.

  • Communicating with you. To provide customer support, respond to you, and maintain our business relationship.

  • Legal reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:


  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).

  • With business and marketing partners to provide marketing services and advertise to you. These partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising.

  • When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or restructuring, to comply with legal obligations, to enforce our terms or policies, and to protect our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply endorsement.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend you do not use unsecure channels to communicate sensitive or confidential information to us.


How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:


  • Right to access / know the personal information we hold about you.

  • Right to delete personal information we maintain about you.

  • Right to correct inaccurate personal information.

  • Right of portability to receive a copy of your personal information and, in certain circumstances, transfer it to a third party.

  • Managing communication preferences. You may opt out of promotional emails using the unsubscribe option in our emails. If you opt out, we may still send non-promotional messages, such as those about your account or orders.


You may exercise any of these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. You may also designate an authorised agent to make requests on your behalf, subject to verification.

Your Rights Under Indian Law

If you are located in India, you have rights with respect to your personal data under the Digital Personal Data Protection Act, 2023, and applicable rules, including the right to access, correction, and erasure of your personal data, the right to grievance redressal, and the right to nominate another individual to exercise your rights in the event of death or incapacity. To exercise these rights, please contact our Grievance Officer using the details below.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:


  • Grievance Officer: Pooja Alexander

  • Email: info@ochuma.com

  • Phone: 9843266223

Address: Trisquare Vedha Apts, 4C, 4th Floor, 2nd South Cross Street, Kovai Thirunagar, Kalapatti, Coimbatore, Tamil Nadu, 641014, India